Our Philosophy
BENOW never stops challenging itself and growing
- on a bold journey to become the No.1 global beauty company beyond Korea.
Our three core values guide everything we do.
People-Driven Management
#ClearRewards #LeadershipDevelopment
We believe in the power of people.
BENOW offers fair and transparent
rewards and we actively invest
in nurturing future leaders.
For those with the drive to grow
our doors are always open.
Camaraderie
#SharedGoals #MutualSupport
We work toward common goals,
not against each other.
At BENOW, teammate is not a competitor
— we lift each other up and grow together.
Spirit of Challenge
#Ownership #FocusAtWork
We’re not afraid to take risks
to leave our mark on the beauty industry.
We value initiative, a sense of responsibility and deep engagement in our work.
Growth Potential
Founded in 2018, BENOW is one of the fastest-growing and most resilient beauty startups in Korea.
With product excellence at our core, we are expanding our influence in the global beauty market.
Our vision is to become a global beauty powerhouse within the next 10 years
and we are taking bold steps every day to realize that goal.
